Liverpool have unveiled their highly-anticipated away kit for the upcoming 2023-24 season. Paying homage to the club’s rich history, the kit draws inspiration from the iconic away shirt of the 1995-96 season while incorporating modern elements to create a truly unique and visually stunning design.
The focal point of the kit is the striking combination of white and green, which forms a quarter-patterned jersey. The collar and cuffs, however, deviate from this colour scheme, donning an elegant black finish that adds a touch of class to the overall aesthetic. The kit has undergone a digital effect treatment that artfully layers green tones, giving it a contemporary feel that resonates with the modern era.
The kit includes sleek black shorts, adorned with black name and number tags for personalization, and white socks with tasteful green and black trim. But what truly sets this kit apart is the heartfelt tribute to the victims of the Hillsborough disaster. Positioned at the nape of the neck, fans will find the 97 emblem encircled by the Eternal Flames, serving as a constant reminder of the club’s unwavering support and remembrance for those affected by the tragedy.
Liverpool FC’s away kit launch campaign is a nostalgic celebration of the 1990s, showcasing the rapid technological advancements that defined the era. Accompanied by the infectious beats of “The Get Down” by Jamie Unknown, a 1990s-inspired house track, the video features a star-studded cast including members of both the men’s and women’s squads, as well as the esteemed figures of Jürgen Klopp and Robbie Fowler.
In a show of inclusivity, the away kit will be available in men’s, women’s, and junior sizes, ensuring that fans of all ages and genders can proudly represent their beloved club. Furthermore, supporters will have the opportunity to personalize their jerseys with Premier League names and numbers, making each kit a truly unique and personal piece of memorabilia.
The men’s team will debut the kit during their preseason tour of Singapore, allowing fans from all over the world to catch a glimpse of this eye-catching design in action. The women’s team, on the other hand, will unveil the kit later in August during their friendlies, further solidifying the club’s commitment to gender equality and recognition of the women’s game.